понеделник, 25 декември 2006 г.

Pink Christmas: MOTORAZR hits Tokyo at celebrity bash

Paris Hilton joins the fun as world's most popular mobile handset launches in TokyoTOKYO – 23 December 2006 – Paris Hilton joined a celebrity-studded party in Tokyo last night to help Motorola, Inc. (NYSE: MOT), the global leader in mobile phone fashion, launch the record-setting MOTORAZR handset with DoCoMo in Japan. In an evening overflowing with entertainment, fun, and more than a few surprises, Motorola's guests partied the night away in a massive transparent pink tent, perched in the heart of Tokyo with a backdrop of historic Tsukiji Hongwanji Temple, designed to capture the essence of MOTORAZR in its now-trademark Hot Pink color.As the festivities began, guests sipped pink MOTORAZR cocktails created especially for the occasion, while enjoying buskers, stilt walkers, and other interactive artists that set the whimsical tone for the evening. Partygoers were then treated to a dance performance that preceded "Kagamiwari" (the traditional breaking of ceremonial sake barrels, speeches and toasts offered by Motorola and DoCoMo executives.As MOTORAZR, available for barely a week in Japan, flew off the shelves in DoCoMo and retail stores around the country, celebrants enjoyed a procession of specially created savories from the award-winning chef, Stephane Foucher. The piece de resistance among the delicacies were thin strips of fresh pink sashimi sliced from a whole six-foot-long tuna at a specially designed ice table, with Paris Hilton joining Motorola executives to take the ceremonial first slice.The highlight of the evening's entertainment was an exclusive recital by the accomplished British soprano and stage chanteuse Joanne Pullen, principal soprano in over a dozen London musicals. The evening was rounded out with a modern edge delivered by renowned mixmaster DJ Kulu."More than anything else, MOTORAZR is about memorable experiences all delivered with style, elegance, and a deep sense of fun," said Michael Tatelman, Motorola corporate vice president and general manager, North Asia. "Tonight is a taste of what we mean by that, and of what it is like to own and enjoy MOTORAZR in Japan."